Magic and Comedy
Strategy, Logo Design, and Branding
Project Details…
Adam Parisi is one of my favorite performers and compatriots I have had the pleasure to work with.
He is, without a doubt, one of the most talented and funny people I know and his stage show reflects that in every aspect. He contacted me to break into the next level of performing at larger, corporate events and gaining wider recognition.
Adam needed big-league branding to get him there— something modern, sleek, and unique to appeal to corporate event coordinators and booking agencies. The bowler hat is an essential piece of his identity so here we used that as an icon to create something that will stand the test of time.
Having a modern feel was important but we also had to choose typography that would break away from the everyday and stand out from the typical helvetica typeface.
Using purple as an accent color added just the right touch of class and luxury to help stand out.
www.adamparisi.com
Having an identity system built into a number of formats made it easy for Adam to move forward with his own web and merch design.
Large Scale…
Putting Adam’s branding in this context helped us visualize our long term goals of performing for huge crowds.
We found that Adam was able to leverage his newfound credibility into an appearance on “Penn & Teller Fool Us” and many more higher profile gigs. His brand now stands up with his reputation.
“Every time I post my logo with tour dates or upcoming shows 90% of the comments are about how great my logo is. My persona, performing style, and character are all perfectly represented in the logo that is so simple, clever, and unique- everyone always remembers it!”
