Massage Therapy
Strategy, Identity, and Web Design
Project Details
Lisa DeSousa has a decided mission to appeal to a hipper audience of 25-45-year-old women. She needed a more unique brand to stand out from the lame and overused “health and wellness” imagery everyone is so tired of. Something that fits her rare character and abilities as a healing practitioner.
We had to create a smarter, more weighty brand with an edge and a more artistic take on her visual branding. Modern fonts and tattoo art inspire this combination mark using a dark, simple color palette to help drive that home
We use traditional sketching and digital comps like this to quickly find the ideas that will RESONATE with the people you are trying to reach.
Time marches quickly in the internet age. Since beginning this project, Lisa has moved from WordPress to a much easier and richer experience on Squarespace. Having all of her assets and content readily available made it a snap and now she can be full in control of all updates and content.
Signage
Using our own design and sourcing we were able to keep this project on brand across all touchpoints and save Lisa over $1,500 in storefront costs over local sign shops.
Social Proof
Nothing makes us happier than to see a client taking their new identity out into the world and crushing it!
“As my business and grown and changed over the past seven years, the logo has been steadfast and consistently worked with those changes. It was so nice knowing I wouldn’t need to change my logo/identity as my business added new features and services.”
