Holistic Medicine
Rebranding, Naming, and Strategy
Project Details
This holistic and compassionate practice set out to align with a new focus on wisdom and awareness through a combination of acupuncture, Chinese medicine, Niiazeh healing.
Our initial step was to conduct a comprehensive interview, wherein we wanted to grasp Becky’s long-term goals, values, and the essence of what she wanted her brand to represent. Understanding her aspirations and intentions was crucial in crafting a rebranding strategy to effectively convey her message and resonate with clientele.
Ideal Clients
We only work with businesses that are client-focused and we took a deep dive into who we are trying to reach with these efforts. Who are these people? What are their goals? Their obstacles? Their needs?
Creating a clear idea of who this person is aligns us with their goals and starts our brand with the right intentions and direction.
Here we created an ideal client with as much detail as possible including a mood board for reference. We identified common themes and values that both the company and it’s clients held dear, ensuring that the rebranding efforts would be tailored to speak directly to these shared priorities.
Stylescapes
Stylescapes serve as a visual reference that provide a clear and shared vision of the brand’s visual direction. They not only facilitate productive discussions with the client but also guide the design team in creating consistent and harmonious assets that perfectly encapsulate our new brand’s essence.
The New Healing Perspective
Style Guide
Creating a fully realized brand includes more than just the assets to be used. Having a full set of directives and examples of use will let you consistently take every piece of subsequent communication further down the road.
Project Gallery
Seeing how the brand mark performs in large scale gives you a much bigger sense of how it would look in the real world.
“My work with Matt has put me on a new professional level that has attracted the right clients who need what I have to offer. He gave me the tools that I can continue to use to grow my business and went above and beyond to help me find the perfect business name and design for my brand.”
